At PR and marketing agency, Harvey & Hugo, we believe in continuously developing skills.
This is the case more than ever in this accelerating, digital world. Not only do we have to keep up the training of our team, aka ‘The Pack’, but we have to make sure our clients and the wider community are also up to speed.
This is why we launched Hugoversity last September; to provide people with the knowledge and skills to become their own brand curators.
Take for example the digitisation of the traditional world of PR.
While many think that traditional PR is dying, we believe it is simply evolving. Pages in print are becoming increasingly harder to secure, however there’s never been so many opportunities online to get stories placed whether that be as blogs or on social media.
PR executives in the past would have purely learnt to write in a journalistic style for print, however, now we need writers who can meet that careful blend of social media, SEO and blog writing as well as the traditional skills.
Social media platforms are bringing out new features all of the time and it’s important that in order to be a leader, the learning never stops.
We believe the wise old Chinese proverb: “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand” is the best philosophy for developing new skills. It’s important to immerse yourself in live demonstrations and workshops to learn the most. This often puts people off when learning new social media skills, as people are wary of making visible mistakes, however learning the basics and then throwing yourself into it is best.
To continue your brand-building self-development, Hugoversity puts on regular free seminars on the fourth Friday of every month. The next one is on 24th August at Watson Woodhouse in Stockton. To sign up, visit: https://www.eventstop.co.uk/event/2861/hugoversity__become_a_linkedin_leader#/ or visit: https://hugoversity.com/seminar-programme/.
Author: Charlotte Nichols
Harvey & Hugo:
Headquartered in Darlington, we utilise our fabulous PR, marketing and social media skills to help build your brand and deliver PR campaigns with your heart in mind.
We believe in the power of telling stories. In today’s fierce battle for attention, your story needs to heard, seen, shared watched and clicked, but most importantly felt.
We specialise in a range of services within PR, marketing and social media including crisis management, blogging, graphic design and animation taking the time to get to know you, your values and your vision.
We recognise that in today’s economy, flexibility is crucial – which is why we offer three different ways of working with us; including ongoing monthly campaigns, Pay-as-Hugo services and our training Academy, Hugoversity.
To find out more about Harvey & Hugo, head to www.harveyandhugo.com